From the house of Essel group and the part of Zee network, Zee Telugu has launched in the year 2005. But it failed to put its impact on public as they have shown dubbed American program and some dubbing Hindi movies. It faced a lose. In the year 2006 it launched again in new form and targeting new kind of viewers with the program Sa Re Ga Ma Pa they have reached a great platform then with some more shows this channel put itself into first row Telugu channel. With some cookery show and good daily soap this channel is in one of the top label channel.